Collection: Desi Pop

Desi Pop is a playful celebration of modern Indian culture, reimagined through bold hand-drawn illustrations, cheeky phrases, nostalgic objects, and vibrant colour. The collection brings together the everyday things that make desi life feel instantly familiar—from auto-rickshaws, chai and jhumkas to Bollywood, street-side moments and masala-filled conversations.

With a warm cream base, punchy pinks, greens, blues, oranges and yellows, each print feels like a colourful scrapbook of contemporary India. Hand-lettered phrases such as “Chal Bhai,” “Apni Chalegi,” “Chai Pe Charcha,” “Desi Girl,” and “Kya Scene Hai?” add humour and personality, while the slightly imperfect illustrated style keeps the collection youthful and handmade.

Desi Pop is India with a wink—nostalgic, expressive, colourful and unapologetically desi.